Naiara LasaCAT
Mother, with a Bachelor's degree in Political Science from UAB (Universitat Autònoma de Barcelona), Naiara Lasa realized 14 years ago that she was working for the dark side (a Bank) and needed a life-changing move. To accomplish that, she pursued a Master's Degree in Music Business from Universitat Pompeu Fabra, which turned her professional career 180º. She has been working at Sala Apolo for over 10 years, one of the most iconic venues in Europe, managing the teams that pump its DNA (Programming, Production, and Comms). She also develops and implements new projects (artistic, digital, audiovisual) that add value to the brand, pushing it forward to new ways of thinking about live music. A board member of ASACC (Catalan Music Venue Ass), a guest teacher at different Business Schools and a speaker.
